The
professional service automation (PSA) software market is estimated to
reach USD 14.39 billion by 2024, according to a new report by Grand View
Research, Inc.PSA software is used to standardize business processes and
provide reports, insights, and control for resources and projects. The value of
such systems is to enable critical information to be analyzed and shared across
organizations for more insightful and timely decision-making. Increasing
advancements in functionalities of the solution are anticipated to boost
industry growth over the next seven years.
Bundled
Remote Monitoring & Management (RMM)/PSA is gaining popularity among users.
Existing players are adding such solution to its product portfolio either
through in-house development or through acquisition of the exiting company. For
instance, Connect wise acquired Labtech in 2010 to offer this bundled solution,
similarly Kaseya has acquired Vorex in 2016 and Auto task acquired CentraStage
in 2014. The industry is expected to witness tremendous growth owing to
increasing demand in the marketing and communication application segment. The
market for PSA software is gaining traction in consulting firms with the
increasing requirement for resource management.
Increasing
needs to improve operational efficiency among professional service firms are
expected to propel the market over the forecast period. The companies have been
focusing on optimally aligning resources while profitably delivering projects
on time. PSA tools offer benefits such as optimized staffing, improved
collaboration, and automated time & expense. Effective use of professional
services automation tools can help organizations improve productivity, operational
efficiency, financial margins, and billable utilization. PSA software improves
project management and resource management by increasing efficiency through
increased collaboration and personnel utilization, better planning, and
integrated knowledge management.
The software also provides standardized
reports, which help management in making key business decisions.
Small
enterprises have been using spreadsheets for various tasks such as resource and
time management. However, as businesses grow, complexity will increase and need
for automating these tasks will also rise and the challenge of maintaining
business quality, throughput, and effectiveness will grow as well. Small-sized
businesses are untapped markets and increasing IT budgets of these enterprises
are expected to demand over the forecast period.
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Further key findings from the study suggest:
- Cloud technology is becoming popular among cost-sensitive customers and small & medium enterprises. Increasing ubiquitous computing owing to smart phone penetration and better internet infrastructure is expected to drive the PSA mobile application over the next seven years.
- Support for a variety of mobile platforms such as Android and iOS has become a basic requirement of the software. Cloud-based solutions offer benefits such as economies of scale, disaster recovery, effective monitoring of projects, and reduced technology infrastructure cost. Increased concern for data privacy of cloud-based solutions is anticipated to hinder its growth over the forecast period.
- PSA software is popular in consulting firms, technology companies, and marketing & communication firms. These solutions are also being adopted by legal and architectural firms. Technology companies are the major application segments and held a market share of over 40% in 2015.
- Projector PSA, ChangePoint, NetSuite OpenAir, Appirio, Inc., Microsoft Corporation, FinancialForce.com, ConnectWise, and Tenrox are some of the major industry players in this domain. Other key vendors include Compuware Corporation, Autotask Corporation, Oracle, Panview, Clarizen, and Deltek, Inc. Netsuite Open Air PSA software can either be deployed as a standalone system or can also be integrated with existing enterprise solutions such as ERP and CRM.
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