Provision of services platform (SDP) is platform architecture that aids service delivery to the customers. It includes several systems such as internet protocol TV, SaaS, voice over internet protocol (VOIP) telephone and internet facilities. SDPs need IT company’s integration and service creation to cross network boundaries and provide the necessary technology. They provide a platform for service creation, control, and execution to the end users. This system serves both individual customers as well as business organizations. In the telecom sector, SDP includes concepts for integration, presence/location, media control, and several low-level communications. Telecommunication industry has integrated this solution to develop & deploy converged multimedia facilities such as audio/video conferencing and deliver it to the end users.
In recent past telecom sector has witnessed stiff competition among industry participants, which has resulted in vendors investing heavily in developing better delivery platforms. This factor is estimated to fuel the market growth. Popularity for several other communication platforms such as Yahoo and Gmail in recent past is expected to propel the demand for this system in the next few years. SDP acts as middle ground platforms and provides an optimized service exchange between facility providers, telecom network operators, content providers and the consumers.
This delivery platform allows players to develop personalized offerings and instantly launch it in the market. Such advantages are estimated to complement market demand over the forecast period. Growing need for data transfer and content related facilities via several communication modes is anticipated to boost the service delivery platform in the communication market growth over the forecast period. The increasing popularity of several communication apps in the recent years is estimated to fuel further the industry growth. Growth in wireless deployments sector due to rise in smart device usage, which provides real-time information access, is presumed to contribute to the market expansion over the next eight year period.
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High initial investment cost is presumed to hinder the industry growth over the next eight years time. Moreover, several security concerns are expected to have an adverse impact on the industry demand. Performance related complexities among vendors are scheduled to restrain the production growth shortly. Reduction in facility development cost is presumed to open up new opportunities for the industry vendors. Reduced marketing time and an increase in market penetration are supposed to open up ample opportunities to the industry participants.
The market can be segmented into service and software based on the delivery platform. The services can be further classified as consulting and integration. Several sectors that are served by this industry include mobile, business data services, PSTN (public switched telephone network) and residential broadband among several others.
Key regional markets include North America, Europe, Central & South America, Middle East & Africa, and Asia Pacific. Developed region such as North America has dominated the global market in the recent years owing to multiple factors. These regional markets are expected to show a similar growth trend over the forecast period.
North America has accounted for the maximum revenue share in the global industry due to the constant research and development initiatives along with increased implementation. Emerging countries of Asia Pacific and Central & South America are expected to experience rapid growth in IT and telecom sectors due to brisk industrialization & urbanization.
There have been numerous innovations and developments in service delivery technology in the recent past. The companies are expected to take active measures to gain market share and to deliver diversified products to their customers. Prominent industry participants include Accenture, Alcatel–Lucent, Ericsson, Huawei, Microsoft, Opencloud, Telenity, Aepona, Amdocs, Hewlett–Packard, Nokia Siemens Network and Oracle among several others.
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