Biscuits comprise
nutritional factors such as carbohydrates, fats, and fibers which are essential
to human health. The nutritional value of biscuits makes them a highly
preferred breakfast meal worldwide. Characteristically, biscuits being easy to
carry, store, can be consumed as per choice. Every person of each age group can
enjoy biscuits as the convenient food product. Biscuits can be consumed along
with beverages like tea and coffee or as it is. Therefore, premium quality
biscuits contain a rich taste and flavor and are heavily consumed.
The market share for
biscuits seems to be booming and witness a consistent growth. The worldwide
dynamics for biscuit market share seems to get influenced by product innovation
in form of new flavors, shapes, taste and attractive packaging. Market players
are keen on creating effective marketing and pricing strategies on the sale of
biscuits. With rise in consumer awareness about ingredients and health
benefits, manufacturers seem to maintain transparency in labeling. Low sugar
and low calorie content is motivating the biscuit manufacturers to develop
nutritious and low sugar biscuits.
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Market drivers boosting the growth of global biscuits market
share are rapid urbanization, growth in disposable income, and leading
sedentary lifestyles. The market witnesses the penetration of supermarkets and
malls which has led to an overall visibility of various biscuitswith different
tastes and shapes. Television ads, additionallyhave become the promotional
strategies as a part of marketing. Marketing techniques and strategies are also
helping in the market growth. Hence, biscuitmanufacturers are constantly trying
novel ideas and combinations encouraging consumer’s interest. However, heavy
competition andhigh costs of raw materialsare likely to hinder the market
growth.
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