Brown rice is the
mainstay of Asian countries such as India, Thailand and Bangladesh and milled
globally, consumed locally with unwavering nature of consumers and producers.
Rice export to countries other than that of origin has resulted in shortfall in
global rice production. A tilt towards healthy eating habits with increased
fitness regimens has enriched the rice-producing nations which are expanding at
an overall CAGR compared to overall rice market. Brown rice has outgrown the
traditional small rice-cereal eating habits and finding increased momentum in
growth, major rice-producing countries are finding it worthwhile to invest in
brown rice production.
Seeking health
consciousness among eaters and their preference for high-nutrient rice provided
by brown rice such as magnesium, phosphorus and vitamin B with high demand
originating from Middle East and African countries are growth drivers to the rice
market. Great packing strategies with attractive designs and shifting trends in
culinary tastes with over-the-counter (OTC) foodstuffs reigning popular will
result in growth of brown rice market. Increasing consumer preference for brown
rice that were finding acceptance with diabetics now has picked up steam with
fitness connoisseurs, propelling the market for brown rice in all countries.
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Increasing per-capita
consumption of brown rice in countries that long ago were not rice-consuming
nations is now blooming into one and improving growth in brown rice producing
market. Segmentation is instrumented by length, type, and regions. Brown rice
can be broken down into long-grain brown rice, short-grain brown rice. Brown
rice by type is classified into sweet brown rice and brown basmati rice. By
region, brown rice is segmented into North America, Europe, Asia pacific, MEA
and Latin America.
Sweet rice is
consumed in South East Asians countries and is fatty in content. Long grain
becomes firm and offers fluffy texture. Medium grain offers sweet and nutty
flavor and retains its tenderness on cooking. Short grain is up for a sweeter
taste and lends itself to a chewable and denser texture. Asia pacific is the
most dominant player in the rice producing field with Thailand remaining top most
exporter of brown rice followed by Vietnam and India. The brown rice market is
fragmented in nature with significance accounted to only top 10 countries
contributing to 50% of global rice imports.
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